Busy First Quarter 2010

This is my first post for 2010, not because of lack of interest but rather a lack of time. With our new more user friendly web site, more aggressive marketing and adding three more homes (and counting) to our rental program, I have been swamped since the first of the year. I'm not complaining mind you, just more or less of an apology. I promised myself I would post an update at least once a week, and that obviously didn't happen. But here we are with lots to report.

Our web site is doing fantastic, especially our new filtering program that allows guests to indicate what specific house and amenities they're looking for and have it filter to just those homes that meet their criteria. We also added a Specials Section to promote our last minute specials and also list our new homes coming on board, to give them a running start with new reservations. We also added the Virtual Tours to most of our houses (I'm working to have Virtual Tours on all houses), and created the ability to add an unlimited number of photos. Previously we were limited to 15 photos. We also added a link to our electronic guest book, so guests could read ALL of the previous guest's comments. I always thought guests comments were important, this new link now makes it very easy for potential guests to view previous guest comments, and existing guests to post their comments.

The next thing we did was hire a new local Marketing Manager, Jessica Mansfield, smart, good looking and very talented. Jessica was recommended by a friend at the Destin Chamber of Commerce, Cheryl Walker. Cheryl is also the marketing manager for the Army Aviation Center Federal Credit Union and a volunteer at the Alaqua Animal Refuge. Jessica's first task was to set up our Easy Street Pet Friendly Vacation Rentals Fan Page, which she did. Here is a link to the our new Fan Page:

Easy Street Vacation Rentals Facebook Fan Page

We would love to have you as a FAN.

The next project Jessica will be working on is a Customer Survey. We want to know what our guest's think, what they think we're doing right and wrong, how we can improve our product and service. Following that is developing a formalized "Repeat Renter" program and a "Guest Referral" program. We have so many wonderful repeat renters, and new guests referred to us by our many loyal guests. I goal is to create a great reward program that expresses our sincere appreciation for their efforts.

Have lots more to update, but I'll save that for next week.

Cao for now!



Rick Scali


Rick Scali is the Owner of Easy Street Pet Friendly Vacation Rentals in Destin Florida. Whether you are a family looking for a squeaky clean Destin Rental Home with a Private Pool or a couple looking for a romantic getaway in a Destin Beachhouse, Easy Street Pet Friendly Vacation Rentals will exceed your expectations. Easy Street Pet Friendly Vacation Rentals has the largest selection of quality pet friendly homes in Destin, Florida and throughout the Emerald Coast. Call us toll-free today at 877.432.7978 or email us at info@easystreet-rentals.com - we would love to welcome you, your family AND Fido to join us at the beach.